Non-profit art - Art in a Box - Sounds like a marketing angle.

Interesting article from Art Business News. After reading the article a couple of times I still couldn't understand how this works. He has a non-profit or is selling his art for no profit? The box "allows people to receive the intangibles via mail", don't quite know what that means either.

I do love the idea of taking your art and putting it out there for the world to see. I'm not sure this is the way I would do it, but it is an interesting way to get your art seen and isn't that what it is all about?